Copywriter

The Florida Aquarium is looking for a talented, self-motivated team player who can work in a fast-paced, deadline driven environment and who is determined to make every project their best. A successful candidate will pair a highly energetic positive attitude with strong attention to detail and a commitment to excellence.

• The Copywriter will play a crucial role in our marketing department, orchestrating the development and execution of engaging copy that aligns with our strategic objectives.
• This position will be part of a core team that crafts and delivers impactful campaigns across all marketing channels.
• This individual will oversee the full cycle copywriting process, from conceptualization to final execution, crafting impactful copy that resonates with target audiences.
• The Copywriter will collaborate closely with colleagues across marketing, public relations, creative services, brand strategy, development, etc. to develop copy solutions that seamlessly integrate visuals with messaging. 
• This role requires a high level of organization, able to handle many diverse projects simultaneously and meet tight deadlines. Candidates should be prepared to present a portfolio showcasing previous work.

Functions

• Develop and present on brief copy solutions that support the achievement of business goals, align with brand guidelines and are delivered on-timeline
• Translate brand strategies via breakthrough concepts and compelling copy
• Serve as a strategist and problem solver for the marketing department, helping to drive brand voice forward, grow affinity and engage with target audiences
• Support the creation of copy for a wide range of marketing assets inclusive of social, digital, web, email, out-of-home, venue/exhibit signage, and print
• Support paid media campaigns and adapt copy to optimize for SEO, CTA’s, etc.
• Participate in strategy discussions around campaigns, revenue generation, events, and more
• Maintain an up-to-date understanding of the company, its products, and its client base to implement effective copywriting across marketing campaigns
• Stay up-to-date with industry trends and find elements of creative inspiration
• Assist with other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, advertising, journalism, or communications
• 3-5 years of copywriting experience at advertising agencies or in-house at brands
• Expertise writing copy across various marketing formats and channels
• Strong understanding of, and experience with, 360 degree campaign development
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Strong communicator with mastery of language, grammar & punctuation and the ability to write concise and persuasive copy
• Ability to work productively in teams and to interact professionally with diverse group of clients and staff
• Creative, self-starter who is able to successfully manage multiple projects and respect multiple deadlines while changing priorities on a tight schedule
• Ability to manage multiple projects simultaneously, meet deadlines and operate under time pressure, with various interruptions.
• Must be self-directed and extremely well organized
• Proficient in Microsoft Office suite applications 
• Familiarity working with PC and Mac platforms

Competencies

• Customer Service Orientation — Listening and understanding the customer’s request (both internal and external), evaluating the customer’s needs and making their satisfaction a high priority
• Teamwork — Supporting, facilitating, and participating in activities that promote team effectiveness
• Concern for Detail — Pays attention to every portion of any task
• Communication (oral and written) — Effectively expressing ideas verbally and non-verbally and actively listening to individuals and groups; preparing and focusing presentations to the needs of the audience; expressing ideas clearly and concisely with sketches, notes and other documents
• Creativity — Proactively combining ideas, resources and skills in new and adaptive ways to better meet outcomes and objectives; finding new ways of positioning the aquarium worldwide as a model of excellence
• Planning and Organizing — Establishing a course of action with specific short and long-range goals for the aquarium; setting priorities among competing requirements and allocating resources in the most efficient and effective way; developing contingency plans for workload
• Quality — Upholding stands beyond what is required; inspiring staff to maintain and initiate high standards of excellence in their work efforts
• Analysis — Obtaining relevant information and identifying key issues and relationships from a base of information; comparing data from different sources--both interactive and written; defining underlying problems or opportunities and recognizing trends; defining and structuring functions and teams based on key strategies and goals.

Typical Physical Requirements

• Sitting (6 hours per day)
• Balancing [workload] — Continuously
• Pushing/Pulling — Occasionally
• Carrying (up to 30 lbs.) — Occasionally
• Lifting (up to 30 lbs.) — Occasionally  
• Using hands for repetitive movements 
• Typing on a computer keyboard
• Viewing a computer screen for extended periods
• Coping with demands (stresses that are associated with the job and/or the work environment) so that acceptable levels of performance and overall contribution are maintained
• Flexibility in working weekends, evenings and holidays
• Ability to interact and be around wild animals 

Perks

• Medical,
• Dental,
• Vision,
• EAP,
• Memberships,
• and more!