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Take your career to new depths and put your skills to work in a one of a kind setting by becoming a part of the premiere aquarium showcasing the Gulf of Mexico and Caribbean Sea. The Texas State Aquarium provides high quality, entertaining programming through education, conservation, and wildlife rehabilitation. We strive to provide our guests with an exciting, educational, and memorable experience.
Responsibilities include but are not limited to:
- Provide support in the development and implementation of Texas State Aquarium (TSA) and Institute for Wildlife Care (IWC) marketing/advertising campaigns and plans.
- Coordinate, create, plan and schedule compelling marketing content across Aquarium’s main channels, including digital advertising, print, social media, e-mail marketing, and video as needed.
- Draft press releases, media alerts, newsletters, social media posts, to support Aquarium objectives by working closely with department leadership.
- Duties may include managing branded online presence on the company’s behalf using Facebook, Instagram, YouTube, Pinterest, Google+, blogs, Tik Tok, Threads and others. Under limited supervision, the assistant will provide and post relevant content while tracking metrics and monitoring relevant conversations.
- Attending Aquarium offsite events to help promote the Aquarium’s and Institute for Wildlife Rescue mission (ex. Wildlife rescue sea turtle releases).
- Monitor and respond to social media direct messages, comments and online reviews as needed.
- Create reports on a weekly/monthly basis on key marketing metrics, providing regular performance analysis and recommendations for improvement to manager and outside agencies as needed.
- Graphic design support for collateral materials including graphics for social media, print and digital ads, flyers, website graphics, email marketing, onsite graphics for events as needed.
- Work in collaboration with Aquarium staff, advertising agencies, clients, vendors, influencers, partners and production staff to produce a variety of video, marketing, communications projects and graphics for marketing and advertising.
- Support, coordinate and deliver assets for agencies of record (digital and advertising).
- Create and prepare videos, photos, b-roll and other media assets for internal and external use.
- Act as Aquarium website administrator, creating content changes/additions to website as needed/requested by other departments, and working with IT and digital advertising agency ensuring all information is current, accurate and up-to-date across the website, online and social platforms (ex. Hours or operation).
- Assist with website content development for the Aquarium and its affiliates as needed.
- Support and coordinate on-site and offsite events and opportunities along with the support of the Marketing and Communications and Development teams (ex. Boo! In the Blue)
- Act as a liaison with media, as needed and help coordinate and schedule staff media appearances following proper aquarium procedures.
- Assist with the development of Annual Reports and leadership presentations.
- Organize, update, upload, and archive documents, photos, videos on the Aquarium’s digital asset management platforms.
- Participate in proactive team efforts to achieve departmental and company goals.
- Perform recurrent tasks and other duties as assigned.
- Provide exceptional guest service.
- Abide by all policies and procedures outlined in the employee handbook and Animal Husbandry Standard Operating Procedures.
Experience Required
A four year degree in Marketing, Communications, Journalism or related field; or two to three years of related experience and/or training. An equivalent combination of education and experience may also meet the required qualifications.
