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Marketing Communications Coordinator

South Carolina Aquarium
Charleston, United States Posted: September 01 2023

Located along the pristine harbor in the heart of historic Charleston, the South Carolina Aquarium has been inspiring visitors for over twenty years. From our over 5,000 animals to our award-winning education team, from the Sea Turtle Care Centerâ„¢ to our conservation programs protecting local species, visitors are struck with awe and inspiration as they journey through all our exhibits, representing the mountains to the sea of South Carolina.

About the South Carolina Aquarium

We are a nonprofit 501(c)(3) organization and an accredited member of the Association of Zoos and Aquariums with a mission to inspire conservation of the natural world by exhibiting and caring for animals, by excelling in education and research and by providing an exceptional visitor experience. We invite you to join the #1 visitor attraction located in one of the Top Cities in the World (Conde Nast, 2021).

At the South Carolina Aquarium, we are committed to creating an inclusive workplace that celebrates and values diversity. Our culture is built on having a team of diverse backgrounds and voices working together to increase our capacity to serve our visitors and fulfill our mission. It brings us together in ways that help us stand out. We welcome people from all walks of life into our team and strongly encourage people of color, LGBTQ+ individuals, veterans, and people with disabilities to apply.

The primary responsibility of this position is to support the development and implementation of strategic initiatives to advance the Aquarium's visibility, increase brand awareness, strengthen impact, and lead to long-term sustainability through internal and external communications, storytelling, and promotion. Additionally, this role will work on social media development, including content and communications planning, buildout and production. It is critical the candidate for this role be able to measure and report on performance of initiatives.

Required - When applying for this position, please include a cover letter.

Essential Functions:
  • Works with Senior Manager of Strategic Communications to develop and implement comprehensive communication strategies to continue to grow the Aquarium's audience and engagement - which may include print, video storytelling, social media, email, blog, signage, press releases and other forms.
  • Works with Senior Manager of Strategic Communications to create reporting plans in order to test and measure success of marketing initiatives and produce regular performance reports.
  • Develops routine content for our multi-site social media platform (inclusive of Instagram, TikTok, Facebook, Twitter, LinkedIn).
  • Works with social media lead on management of the Aquarium's social channels - including audience/platform maintenance, continual assessment of effectiveness and subsequent changes. Displays commitment to staying ahead of trends to keep the primary communication tool with the public relevant and continuously adding value.
  • Responsible for managing the process flow for projects, campaigns, programs and/or events for multiple departments or designated focus areas to ensure efficiency.
  • Serves as the primary editor for projects within designated focus areas and follows appropriate processes for approval prior to external distribution.
  • Responsible for collecting, writing, producing, and distributing Aquarium content that reinforces strategic initiatives and mission.
  • Acts as an internal communicator responsible for attending departmental meetings and providing communication, support and strategic planning for upcoming initiatives or activities.
  • Utilizes analytical and reporting software to create and share performance data pertaining to website, social media and e-communications.
  • Attends Aquarium outreach or events that promote programs or initiatives within designated focus areas.
  • Attends Aquarium events that support departmental or organizational initiatives such as After Hours, member events and other evening or weekend events.
  • Liaises with key partners and vendors, as well as Aquarium program or project managers, to market the Aquarium's strategic initiatives and programs.
  • Assists in researching and identifying new growth strategies and trends, as well as business opportunities or partnerships, to increase brand awareness among targeted audiences.
Other Duties and Responsibilities:
  • Develop a good working relationship with vendors and community partners.
  • Occasional night and weekend project work.
  • Other duties as assigned.
Knowledge, Skills and Abilities:
  • Experience with social media platforms.
  • Strong writer with excellent communication and interpersonal skills.
  • Excellent written, verbal and analytical skills.
  • Excellent project management skills for big picture and granular planning.
  • Must possess a strong knowledge of marketing practices.
  • Working knowledge of natural search and content marketing.
  • Work experience in an owned media role.
  • Ability to stay positive while working in a fast-paced, ever-changing environment.
  • Self-starter; takes initiative; and ability to work independently and as part of a team.
  • Must possess basic working experience with photography and video.
  • Must possess basic working experience with Microsoft Desktop O.S. and Office.
  • Licenses and Certifications Required:
  • Valid Driver's License
Physical Requirements:
  • Requires average: Walking; Bending/Stooping/Crouching; ; Carrying (up to 50 lbs.) etc.; Lifting (up to 50 lbs.) etc.; Sitting; Kneeling; Balancing; Pushing & Pulling
Working Conditions:
  • Office environment.
  • Some repetitive work.
  • May require overnight travel. Also, may require conference travel.
  • Requires on call duty managing social media accounts.
  • May require late nights or weekend work.
  • 70% of work requires typing on keyboard.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not construed to be an exhaustive list of all job duties performed by the personnel classified.

The Aquarium is an "at-will" employer, and as such, employment with the Aquarium is not for a fixed term, or definite period and may be terminated at the will of either party, with or without cause, and without prior notice.

The South Carolina Aquarium is proud to be an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Experience Required

Education and Experience Required: Bachelor's degree in marketing, communications, public relations or related field. 3 years of relevant professional experience. Nonprofit experience preferred.


Generous PTO, Medical, Dental, Vision, 401K, Amazing Culture!

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