Based on our internal equity review process, the starting salary for this position will be $113,112.40 yearly To allow for growth and salary progression the full salary range is $113,112.40 - $154,849.99 annually. Employees will have the opportunity to move through the posted range based on annual performance reviews and merit increases.
Work where you play!
- Join our team at Metro Parks Tacoma to put your skills to use serving your community and making Tacoma a vibrant, healthy, and welcoming place to live.
Who We Are
- Metro Parks Tacoma (MPT) is a CAPRA-accredited and AZA-accredited, independent park district that leads efforts to build a healthy, sustainable community.
- Located in Tacoma, Washington, Metro Parks’ mission is to create healthy opportunities to play, learn, and grow.
- The independent park district spans the city providing a wide range of life-enriching destinations and services, including 70+ parks, 80+ miles of trails, 1,000+ acres of urban forest, 66 playgrounds, four community centers, Point Defiance Zoo & Aquarium, Northwest Trek Wildlife Park, Point Defiance Park, and much more. Our work is guided by eight core values that are the foundation of our actions and goals: innovation, excellence, equity, inclusiveness, sustainability, accountability, safety, and fun.
Why You’ll Love it Here
- Come work where you play! You will contribute to the overall vitality and well-being of your community when you work for Metro Parks Tacoma, and you’ll do so as part of a supportive team of committed, passionate, and mission-driven professionals.
- The people of Metro Parks are the key to its success, and you just might be the next great addition to our team. You’ll receive a competitive wage, along with an attractive benefits package, including medical, dental, retirement, vacation, holidays, and much more.
- On top of that, you’ll wake each day knowing that you’re helping make Tacoma a great place to call home.
Position Information
- The Marketing, Communications & Corporate Relations Manager reports to the Director of Point Defiance Zoo & Aquarium and Northwest Trek Wildlife Park.
- This position develops strategic marketing and communications plans; ensures that communication enhances mission and brand; helps identify new revenue opportunities; oversees market research, advertising, media relations, corporate sponsorship programs, and manages integrated internal and external marketing and communications deliverables to meet the current and future financial needs of the department.
- The manager focuses on data-driven decision-making, including strategies for leveraging information about market conditions, competitor data, and other business intelligence, to develop and implement effective strategic marketing and communications plans.
- The position is a member of the senior leadership team of the department and serves on the District’s Marketing and Communications leadership team.
DISTINGUISHING CHARACTERISTICS:
- The primary responsibility of the Point Defiance Zoo & Aquarium and Northwest Trek Wildlife Park Marketing and Communications Manager is to ensure the continued success and growth of the organization's mission.
- Provide strategic direction and active leadership with the goal of developing and maintaining innovative, sustainable and equitable service.
In the performance of their respective tasks and duties, all employees are expected to:
- Perform quality work within deadlines with or without direct supervision.
- Interact professionally with other employees, customers and suppliers.
- Work effectively as a team contributor on all assignments.
- Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.
- Observe applicable safety requirements, use safety equipment provided, implement appropriate safety practices at all times and report immediately any unsafe working conditions or hazards.
Essential Duties
- Revenue, Budgeting & Contracts
- Have primary responsibility and accountability for providing ongoing support to ensure that programs meet their revenue goals and objectives.
- Oversee marketing budget, including staffing, purchase of paid media, contracting with and supervising specialized media buyers; advertising and market research firms; freelance graphic designers, writers, photographers and videographers; event promoters (both internal and external);and creative and promotional materials
Marketing & Digital Media
- Develop and manage sales/marketing/advertising strategies and campaigns that meet or exceed goals and objectives.
- Evaluate customer research, survey data, market conditions, and competitor data and incorporate findings into marketing and communications strategic plans. Use market research and other business intelligence to evaluate and improve effectiveness of advertising and promotions.
- Oversee SEM, SEO and display advertising and approve media buys.
- Oversee digital communications efforts, including web sites, social media channels, electronic communication and onsite marketing digital signage; supervise the development and execution of effective storytelling.
- Oversee brands and evolve them as needed to align with the strategic plan and support guest/community expectations.
- Strategic Communications, Crisis Communications & Media Relations
- Plan, direct and evaluate external communications programs, including the development of strategic communications and messaging to support key department and districtwide objectives.
- Collaborate with external partner organizations to develop and execute strategic communications plans in support of joint projects, programs and initiatives.
- Manage crisis and emergency communications and supervise communications to board, staff, partners and media. Provide oversight and direction on media relations.
- Provide media relations and public relations counsel to the department director and management team.
- Plan, organize and promote facility and exhibit grand openings, special events and community celebrations.
- Corporate Sponsorships & Public Affairs
- Provide oversight and guidance to effectively manage collaborations and relationships with corporate, community and state partners.
- Oversee department's corporate sales program and staff in support of department/District sponsorship revenue goals. Review and approve corporate sponsorship agreements and supervise execution of deliverables.
- Develop and implement effective communications messaging for priority conservation initiatives at the state, local and federal levels.
- Foster and grow partnerships with local and state organizations to support and advance strategic goals.
- Collaborate with the District marketing and communications team to ensure a strong community perception of the District.
- Leadership, Coaching & Supervision
- Lead, plan and direct the work of the marketing, communications and corporate relations team.
- Recruit, hire and coach team members to achieve performance goals and evaluate performance,
- Engage team members in decision-making; and facilitate their individual professional growth.
- District-wide Collaboration & Communication
- Collaborate with the District marketing and communications leadership team to support and advance districtwide goals and objectives.
- Cross-promote programs, activities and events.
- Communicate with the Board and senior leaders; support the development of presentations to the Board, community organizations and community members.
Experience Required
- Minimum of seven years of marketing, sales, communications or related experience, including at least three years managing staff, programs and budgets.
- Bachelor's degree (Master’s degree preferred) in Marketing, Communications or Business.
- An additional 4 years of related experience can substitute for the Bachelor’s degree.
- Prior zoo, aquarium, museum, or conservation sector experience desired.
Salary
- $113,112.40 - $154,849.99 Annually
