The Marketing Coordinator will support the Marketing Manager in the development and implementation of marketing and brand strategy that resonates with consumers and drives business growth. This position will be responsible for a variety of tasks that support advertising, branding, communications, creative content development, and marketing analytics. With a keen eye for detail and a proactive approach, this role requires a creative, strategic thinker with strong organizational skills. The ideal candidate will have a background in marketing and sales support, excellent communication abilities, and an understanding of the full spectrum of the marketing function.
Functions
- Manage and coordinate projects that advance specific marketing strategies and goals of The Florida Aquarium.
- Assist the Marketing Manager in planning, executing, and monitoring paid advertising campaigns across digital and traditional media by preparing marketing and advertising strategies, plans, and objectives; updating calendars and forecasts; trafficking final assets; and reviewing/proofing ads.
- Manage content needs of The Florida Aquarium website.
- This includes publishing and updating flaquarium.org and related sites with pertinent information and/or when website requests are submitted. Collaborate with the Communications team on copy, identify visual asset(s) and resize to fit the website specs.
- Work in process flows for approvals as needed.
- Support in the execution of a wide variety of marketing campaigns, including online, print, direct mail, email marketing, and events.
- Process invoices, including routing of signatures for agency and vendor billings, and track invoices through payment of vendors.
- Develop and maintain strong working relationships with internal colleagues and external vendors.
- Participate in strategy discussions around campaigns, revenue generation, events, and more.
- Maintain the inbound correspondence for general Marketing emails.
- Assist in researching and identifying new growth strategies and trends, as well as business opportunities or partnerships, to increase brand awareness among targeted audiences.
- Provide a range of administrative support related to the daily marketing operations of the Marketing department including maintaining marketing calendars including creative timelines and deliverables.
- Maintain an up-to-date understanding of the company, its products, and its client base to implement effective marketing campaigns.
- Assist with other duties as assigned.
Qualifications
- Bachelor’s degree in marketing, advertising, or communications
- Strong analytical skills.
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Experience with Google analytics, Meta analytics, and other reporting & tracking tools and methods preferred
- Experience working with websites. WordPress preferred
- Experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience with A/B testing and multivariate experiments preferred
- Highly creative with knowledge in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Proficient in Microsoft Office and social media suite applications
- Ability to work productively in teams and to interact professionally with diverse group of clients and staff
- Creative self-starter who is able to successfully manage multiple projects and respect multiple deadlines while changing priorities on a tight schedule
- Experience working with Adobe Creative Cloud software a plus.
- Familiarity working with PC and Mac platforms.
- Ability to manage multiple projects simultaneously, meet deadlines and operate under time pressure, with various interruptions.
Competencies
- Customer Service Orientation — Listening and understanding the customer’s request (both internal and external), evaluating the customer’s needs and making their satisfaction a high priority
- Teamwork — Supporting, facilitating, and participating in activities that promote team effectiveness
- Concern for Detail — Pays attention to every portion of any task
- Communication (oral and written) — Effectively expressing ideas verbally and non-verbally and actively listening to individuals and groups; preparing and focusing presentations to the needs of the audience; expressing ideas clearly and concisely with sketches, notes and other documents
- Creativity — Proactively combining ideas, resources and skills in new and adaptive ways to better meet outcomes and objectives; finding new ways of positioning the aquarium worldwide as a model of excellence
- Planning and Organizing — Establishing a course of action with specific short and long-range goals for the aquarium; setting priorities among competing requirements and allocating resources in the most efficient and effective way; developing contingency plans for workload
- Quality — Upholding standards beyond what is required; inspiring staff to maintain and initiate high standards of excellence in their work efforts
- Analysis - Obtaining relevant information and identifying key issues and relationships from a base of information; comparing data from different sources--both interactive and written; defining underlying problems or opportunities and recognizing trends; defining and structuring functions and teams based on key strategies and goals.
Typical Physical Requirements
- Sitting (6 hours per day)
- Balancing [workload] — Continuously
- Pushing/Pulling — Occasionally
- Carrying (up to 30 lbs.) — Occasionally
- Lifting (up to 30 lbs.) — Occasionally
- Using hands for repetitive movements
- Typing on a computer keyboard
- Viewing a computer screen for extended periods
- Coping with demands (stresses that are associated with the job and/or the work environment) so that acceptable levels of performance and overall contribution are maintained
- Flexibility in working weekends, evenings and holidays
- Ability to interact and be around wild animals
Perks
- Medical,
- Dental,
- Vision,
- EAP,
- Memberships,
- and more!
