The Tourism Partnership Manager plays a critical role in driving awareness to and growing revenue for The Florida Aquarium. This position requires a strategic and detail-oriented individual to manage existing key tourism partnerships with the primary goal to optimize revenue generation and increase audience acquisition.
Essential Position Functions
- Identify, develop, and manage key tourism partnerships including OTA’s, hotels, and tour operators that align with the strategic plan, attendance, and revenue goals
- Maintain repository of all third-party contractual agreements and reconciliation reports
- Manage the full lifecycle of external product partnership creation and fulfillment
- Create comprehensive framework to evaluate the efficacy of third-party reseller partnerships
- Assist in the processing and fulfillment of all external ticket and product partners needs
- Develop and maintain strong relationships with the Tampa and other convention and visitors bureaus, tour and travel groups, and other tourism industry organizations
- Work with the Director of Business Intelligence on strategic pricing to generate competitive product offerings while remaining aligned to our dynamic pricing principals
- Evaluate net rates per key tourism partnership and make recommendations to support overall revenue generation goals
- Represent the Aquarium by attending various tradeshows and conferences to generate and enhance tourism partnerships while amplifying awareness of The Florida Aquarium
- Conduct venue tours and partner with local visitor bureaus to coordinate and host familiarization trips with targeted clients when needed
- Maintain and generate reports to track the efficacy of each tourism related sales vertical
- Proactively provide regular briefings for the Business Operations team leadership with accurate and timely reporting on all third-party activities and sales trends
- Provide assistance, guidance, and operational support to The Florida Aquarium’s Guest Services team to ensure any reseller troubleshooting needs are met in a timely manner
- Deliver extraordinary customer service to all Aquarium guests and internal customers
- Understand and align with the Aquarium’s purpose, vision, and values
- Self-motivated, focused, and must work well in a team and collaborative environment
- Implements sustainable business practices whenever possible
- Support TFA’s Shared Purpose by participating in a Conservation Day of Action shift on an annual basis
Other duties as assigned
- Education Requirements and Technical Skills
- Bachelors degree preferred
- Three to five years of business management experience in entertainment/tourism/attraction industry
- Knowledge of Microsoft Office Software
- Multi-lingual a plus
- This schedule is primarily Monday – Friday with flexibility to meet event requirements, including occasional evenings and weekends.
- Competencies
- Leadership - Strong leadership, organizational, process improvement and relationship management skills and the ability to mentor and lead junior staff.
- Customer Service Orientation — Listening and understanding the customer (both internal and external) and anticipating and evaluating the customer’s needs; making the customer’s satisfaction a high priority in all areas of responsibility.
- Teamwork — supporting, facilitating, and participating in activities that promote team effectiveness; demonstrating sensitivity for the feelings and needs of team members and supporting team goals.
- Planning and organizing — Establishing a course of action with specific long-range goals for the aquarium; setting priorities among competing requirements and allocating resources in the most efficient and effective way; developing contingency plans that anticipate changes in the work environment.
- Judgment — Deciding on and committing to an action on the examination of the facts at hand; finding creative solutions to situations and opportunities that arise; taking strategic risks when necessary.
- Concern for Detail — Pays attention to every portion of any task, down to the smallest item
- Communication (oral and written) — Effectively expressing ideas verbally and non-verbally and actively listening to individuals and groups; preparing and focusing presentations to the characteristics and needs of the audience; expressing ideas clearly and concisely in written form, through memoranda, letters, reports, and other documents.
- Information Gathering and Monitoring — Effectively collects relevant data using questioning or research techniques to monitor and manage projects and people
Typical Physical Requirements
- Sitting (2 to 8 hours per day)
- Standing (8 hours per day)
- Walking (3 hours per day)
- Bending/Stooping — Occasionally
- Squatting — Occasionally
- Climbing stairs — Occasionally
- Reaching above shoulders — Occasionally
- Kneeling — Occasionally
- Pushing/Pulling — Occasionally
- Carrying (up to 40 lbs.) — Occasionally
- Lifting (up to 40 lbs.) — Occasionally
- Exposure to marked changes in temperature and humidity
- Driving automotive equipment
- Exposure to dust, fumes and gases
- Typing on a computer keyboard
- Excellent vision for proofing and detail work
- Coping with demands (stresses that are associated with the job and/or the work environment so that acceptable levels of performance and overall contribution are maintained
- More than normal talking
- More than normal talking on telephone
- Ability to travel (car) nationally and/or internationally
- Ability to travel (air)
- Flexibility in working weekends and evenings
- Flexibility in working holidays
Perks
- Medical,
- Dental,
- Vision,
- EAP,
- Retirement Savings Plan,
- Memberships and more!
